Privacy Policy

1. Introduction

AlphaGenix™ ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit tryalphagenix.com (the "Site"), make a purchase, interact with our quizzes or assessments, or communicate with us.

By accessing or using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide to us, including when you place an order, create an account, subscribe to communications, participate in a quiz or assessment, fill out a form, or contact us. This may include:

• Identity Information: Full name.
• Contact Information: Email address, phone number, mailing address, shipping address, and billing address.
• Payment Information: Credit card number, debit card number, or other payment details. (Payment processing is handled by our third-party payment processors — we do not store full card numbers on our servers.)
• Account Information: Username, password, and account preferences.
• Quiz and Assessment Responses: Answers you provide through our health-related quizzes and assessments, including information about your health, lifestyle, and wellness goals.
• Communication Data: Content of emails, support inquiries, or messages you send to us.

2.2 Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device and usage, including:

• Device Information: IP address, browser type and version, operating system, device type, and screen resolution.
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, and exit pages.
• Location Data: Approximate geographic location based on IP address.
• Cookies and Tracking Technologies: Data collected through cookies, pixels, web beacons, and similar technologies (see Section 7).

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Payment processors (transaction confirmation and fraud prevention data).
• Advertising and analytics partners (demographic and interest-based data).
• Social media platforms (if you interact with us through social media).
• Shipping carriers (delivery status and tracking data).

3. How We Use Your Information

We use the information we collect for the following purposes:

Purpose	Details
Order Fulfillment	Process and ship orders, send confirmations and tracking information, handle returns and refunds.
Customer Support	Respond to inquiries, resolve issues, and provide assistance.
Personalization	Deliver personalized quiz results, product recommendations, and content based on your preferences and responses.
Marketing	Send promotional emails, offers, and updates (with your consent). You may opt out at any time.
Analytics	Analyze usage patterns, improve Site functionality, and optimize user experience.
Fraud Prevention	Detect and prevent fraudulent transactions, unauthorized access, and other illegal activities.
Legal Compliance	Comply with applicable laws, regulations, legal processes, and enforceable governmental requests.

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who perform services on our behalf, including:

• Payment Processors: To process transactions securely (e.g., Shopify Payments, Stripe, PayPal).
• Shipping and Fulfillment: To deliver your orders (e.g., USPS, UPS, FedEx, third-party fulfillment centers).
• Email and Marketing Platforms: To send transactional and promotional communications.
• Analytics Providers: To analyze Site usage and performance (e.g., Google Analytics).
• Customer Support Tools: To manage and respond to your inquiries.

These service providers are contractually obligated to use your information only for the purposes for which it was shared and in compliance with this Privacy Policy.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

• Comply with a legal obligation, subpoena, or court order.
• Protect and defend our rights or property.
• Prevent fraud or investigate potential violations of our Terms of Service.
• Protect the personal safety of users or the public.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on the Site of any change in ownership or uses of your personal information.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Order and transaction data: Retained for a minimum of 7 years for tax and accounting compliance.
• Account information: Retained for as long as your account is active, plus a reasonable period thereafter.
• Marketing data: Retained until you unsubscribe or request deletion.
• Quiz and assessment data: Retained for as long as needed to provide personalized recommendations and improve our services.

When personal information is no longer needed, we will securely delete or anonymize it.

6. Data Security

We implement reasonable and appropriate administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our Site.
• PCI-DSS compliant payment processing through our third-party payment processors.
• Access controls limiting employee access to personal information on a need-to-know basis.
• Regular monitoring and testing of our security systems.

However, no method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

7. Cookies and Tracking Technologies

7.1 What Are Cookies

Cookies are small data files placed on your device when you visit a website. They help the site remember your preferences and understand how you interact with it.

7.2 Types of Cookies We Use

• Essential Cookies: Necessary for the Site to function properly (e.g., shopping cart, checkout process, session management). These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with the Site by collecting anonymous usage data (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns (e.g., Meta Pixel, Google Ads).
• Preference Cookies: Remember your choices and settings to provide a personalized experience.

7.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete cookies, or receive a notification before a cookie is set. Please note that disabling certain cookies may affect the functionality of the Site.

7.4 Do Not Track

Some browsers include a "Do Not Track" (DNT) feature. There is currently no universally accepted standard for how companies should respond to DNT signals. At this time, we do not respond to DNT signals, but you may opt out of tracking through the cookie management options described above.

8. Your Rights and Choices

8.1 Access and Correction

You have the right to request access to the personal information we hold about you and to request correction of any inaccurate or incomplete information.

8.2 Deletion

You may request that we delete your personal information. Please note that we may retain certain information as required by law or for legitimate business purposes (such as tax records and fraud prevention).

8.3 Opt-Out of Marketing

You may opt out of receiving promotional emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at support@tryalphagenix.com. Opting out of marketing communications does not affect transactional emails related to your orders.

8.4 How to Exercise Your Rights

To exercise any of the rights described above, please contact us at support@tryalphagenix.com. We will respond to your request within 30 days or as required by applicable law. We may need to verify your identity before processing your request.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• Right to Know: The categories and specific pieces of personal information we have collected about you.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Opt Out of Sale: We do not sell your personal information. If this changes, we will provide a "Do Not Sell My Personal Information" link.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Limit Use of Sensitive Personal Information: Direct us to limit how we use sensitive personal information.

To exercise these rights, contact us at support@tryalphagenix.com.

10. Children's Privacy

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible. If you believe a child under 18 has provided us with personal information, please contact us at support@tryalphagenix.com.

11. Third-Party Links

The Site may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. International Users

The Site is operated from the United States and is intended for users located in the United States. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Site following the posting of changes constitutes your acceptance of such changes.

If we make material changes to how we treat your personal information, we will notify you by email (sent to the email address specified in your account) or through a prominent notice on the Site.